Industrial Design & Product Development | Calgary & Newcastle
Your idea × our design =
a product the market can't ignore.
Full-service industrial design and product development for startups, scale-ups, and established makers, from first sketch through to manufacturing.
25+ years of award-winning design: Red Dot, IDEA Gold, Good Design, CES Best in Show. We don't just design your product; we multiply what makes it work.
The Coefficient Effect
Every product is a variable. We're the multiplier.
For a product to stand out today, a good idea isn't enough. It needs a coefficient: the number out front that scales everything that follows. You bring the substance: the idea, the insight, the market. We multiply it into a product the market can't overlook.
Two Hemispheres, One Multiplier
Calgary × Newcastle
Two studios on opposite sides of the planet aren't just “global reach.” Operating from Calgary, Alberta and Newcastle, NSW, we give clients across North America and the Asia-Pacific a multiplier: on market perspective, on speed, and on the ideas we carry into your product.
Calgary, Canada
Serving North America, MST (UTC-7)
Newcastle, Australia
Serving Asia-Pacific, AEST (UTC+10)
Market perspective
North America and the Asia-Pacific, designed in from day one, not bolted on as an afterthought.
Speed to market
Follow-the-sun development across time zones means your project keeps moving forward while you sleep.
Cross-pollination
Proven ideas from one market carried into another, fresh thinking your competitors can't source locally.
Portfolio
Product Design Across Every Industry
Great product design isn't limited by industry or technology, and neither are we.
From consumer electronics and medical devices to industrial equipment and lifestyle products, we've solved design and engineering challenges across diverse markets for over 25 years. That cross-industry breadth is a competitive advantage for our clients: we bring proven ideas from one market into another, delivering fresh perspectives and product designs that work beautifully, build trust, and stand the test of time.
Services
Product Design Services Matched to
Your Stage
Whether you're validating a concept, optimising for manufacturing, or refreshing an established product line, we tailor our industrial design services to where you are right now.
The Startup
Limited budget. Limited time. Limited people.
You have a promising concept, and a thousand hats to wear. You need help turning your idea into something tangible: a design you can pitch, test, and refine without burning through time or budget.
Product Development for Startups
The Scale-Up
Growing pains.
Your product works. Now you need to compete with the establishment. Maybe you're refining a prototype, solving production challenges, or gearing up for larger orders.
Product Development for Scale-Ups
The Established
Innovation & Efficiency.
Your brand is trusted, but markets evolve, and so must your products. You need an outside partner to spark new thinking and help you move faster.
Product Development for Established CompaniesReady to Build Something Exceptional?
Book a free 30-minute discovery call. You'll speak directly with our design director, not a sales rep, and leave with honest feedback on your concept and a clear next-step roadmap. No obligation, no pitch.
- Design Director on the call, not a sales rep
- Honest feasibility assessment for your concept
- Clear roadmap to your next milestone, free