Client
Under The Roof Decorating
Market
Consumer Tools
Millions sold — the smart wall-hanging tool
Hang & Level™ is a simple, smart tool that takes the frustration out of hanging wall art by helping users place picture hooks perfectly on the first try — no measuring, guesswork, or extra holes.
As a full-service product design studio, our team guided the project from early concept sketches through detailed prototyping and final production support. Along the way, we translated the client's vision into a durable product that meets rigorous standards while remaining simple to operate.
The thoughtful form factor, rugged construction, and straightforward interface demonstrate how hardware product development and industrial design services come together to support real people in real-world conditions — where clarity and reliability matter most.
Behind the Design
Obstacles to Innovation
One-Handed Usability: Designing a form that allows users to position, hold, and mark accurately without needing a second hand.
No Tools, No Confusion: Creating a clean experience that requires no measuring tape or level.
Mass-Market Appeal: Balancing retail cost targets with quality feel.
Visual & Tactile Feedback: Incorporating a clear, confident click mechanism.
Storage & Durability: Designing a tool that's compact and tough.
Our Role
Services Delivered
See What We Can Build Together
25+ years of award-winning industrial design across every major industry. Let's talk about turning your product concept into a market-ready reality.
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