Client
Under The Roof Decorating
Market
Consumer Hardware
Picture-hanging nails with screw-like strength
DécoNails® are purpose-designed picture-hanging nails that combine the strength of a screw with the simplicity of a nail — holding artwork securely while protecting your walls.
As a full-service product design studio, our team guided the project from early concept sketches through detailed prototyping and final production support. Along the way, we translated the client's vision into a durable product that meets rigorous standards while remaining simple to operate.
The thoughtful form factor, rugged construction, and straightforward interface demonstrate how hardware product development and industrial design services come together to support real people in real-world conditions — where clarity and reliability matter most.
Behind the Design
Obstacles to Innovation
Strength + Simplicity: Designing a nail that installs as easily as a thumbtack but performs like a wall anchor.
Wall-Friendly Engineering: Creating a shape that minimizes drywall damage while maximizing load-bearing strength.
User Confidence: Adding a subtle grip feature and clear visuals.
Visual Integration: Crafting a head profile that disappears behind most frames.
Retail Clarity: Designing packaging that educates and catches the eye.
Our Role
Services Delivered
See What We Can Build Together
25+ years of award-winning industrial design across every major industry. Let's talk about turning your product concept into a market-ready reality.
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